- Social message
Not all songs are about heartbreaks and romance, most of the idols have predominantly hit charts talking about various social issues upfront using their platform. Epik High, a popular figure in the scene prove to be lyrical geniuses with songs that talk about mental health, life and everything in between. Yoon Mirrae’s ‘Black Happiness’ talks about racism and discrimination to Holland opening about his sexuality, this has become a voice over the normative rules of an otherwise conservative society of South Korea.
One of the idol groups that has created history in the mainstream music world is BTS. These boys have time and again given voice to issues that many would not and talked about self-love, youth, failed education system amongst many others. There is so much more to K-pop than just being good music whose language you can’t understand!
Epik High – Lesson5
BTS – Answer: Love Myself
Holland – Neverland
Music videos are an important part of the industry. Popularly known as MV’s, these are highly invested on and what makes this market woven into such an intricate structure is the various actors that play a part in the EXTREMELY well-polished aesthetics of a MV. Every comeback comes with a concept that is so pleasing to the eyes and leaves you fan-girling over it. One of the most interesting things about K-pop MV’s is also their hidden stories and concepts that allow fans to interact and guess what could possibly be the real story. Every comeback is more artistic than the other, from mellow vibes to 70’s rockstar, they are so versatile that the comebacks keep you on your toes at all times!
Winner – Sentimental
BlackPink – Kill This Love
VIXX – Shangrila
If you listen to K-pop you are also equally invested in a lot of their culture. Language, food, K-beauty and of course FASHION. From couture to luxury street brands to home brands, K-pop has contributed to the exponentially increasing popularity of bringing the fashion scene to the global market which means that what the idols wear is usually SOLD-OUT at the outlets.
The MV’s are always bold with the outfit choices to fit the aesthetics and the concept of the video just going perfect with their matching wardrobes!